Diane Greene, SVP for Google Cloud, explained that the decision to make the change was tied to the increasing popularity of the company's business and enterprise-focused services.
"G Suite's Gmail is already not used as input for ads personalization, and Google has made a decision to follow suit later this year in our free consumer Gmail service". Of course, with the enterprise version of Gmail, Google can't be scanning mails to create targeted ads, else companies won't come on board. Rather, Gmail ads will likely be determined by a user's search habits or other information that the company has from people using Google or Google-related products and services. Gmail is the single largest email account provider in the world, with more than 1.2 billion users.
Greene was hired in November 2015 by Google to convince more businesses to rely on G Suite. But Microsoft's Cortana can also scan emails in Outlook.com and Office 365 to provide users with reminders for events based on the content of emails. Google faced criticism over the years for invading and exploiting the privacy of its users. Customers also have the option to disable the advertising personalization in their settings. Google says that the cessation of scanning emails is in part to assure business customers of the confidentiality of their communications.
Bill Cosby's legal team attack sex assault accuser's credibility
Constand told her Cosby returned from the dinner table in his home that night and opened his hand to show her three blue pills. She said Cosby then penetrated her with his hand and also placed her hand on his penis and moved it back and forth.
"Like the saying goes, if you're not paying for the product, you are the product". But now it looks like they will be stopping this ad-targeting practice, at least when it comes to just scanning through your emails.
Google had always been claiming the email scanning feature is purely voluntary, with users having the option to opt out of it.
The post Alphabet Inc (NASDAQ:GOOGL) Ditches Email Scanning On Gmail Accounts For Targeted Ads appeared first on Market Exclusive. G Suite will continue to be ad-free, Google said. Google will continue to serve ads to its consumer Gmail users, but will instead use data sources such as Web searches and user feedback to tailor ads.