Biz-novosti

Google will no longer read your emails to place ads on Gmail


Diane Greene, SVP for Google Cloud, explained that the decision to make the change was tied to the increasing popularity of the company's business and enterprise-focused services.

"G Suite's Gmail is already not used as input for ads personalization, and Google has made a decision to follow suit later this year in our free consumer Gmail service". Of course, with the enterprise version of Gmail, Google can't be scanning mails to create targeted ads, else companies won't come on board. Rather, Gmail ads will likely be determined by a user's search habits or other information that the company has from people using Google or Google-related products and services. Gmail is the single largest email account provider in the world, with more than 1.2 billion users.

Greene was hired in November 2015 by Google to convince more businesses to rely on G Suite. But Microsoft's Cortana can also scan emails in Outlook.com and Office 365 to provide users with reminders for events based on the content of emails. Google faced criticism over the years for invading and exploiting the privacy of its users. Customers also have the option to disable the advertising personalization in their settings. Google says that the cessation of scanning emails is in part to assure business customers of the confidentiality of their communications.

Bill Cosby's legal team attack sex assault accuser's credibility
Constand told her Cosby returned from the dinner table in his home that night and opened his hand to show her three blue pills. She said Cosby then penetrated her with his hand and also placed her hand on his penis and moved it back and forth.

"Like the saying goes, if you're not paying for the product, you are the product". But now it looks like they will be stopping this ad-targeting practice, at least when it comes to just scanning through your emails.

Google had always been claiming the email scanning feature is purely voluntary, with users having the option to opt out of it.

The post Alphabet Inc (NASDAQ:GOOGL) Ditches Email Scanning On Gmail Accounts For Targeted Ads appeared first on Market Exclusive. G Suite will continue to be ad-free, Google said. Google will continue to serve ads to its consumer Gmail users, but will instead use data sources such as Web searches and user feedback to tailor ads.

Related Articles

  • SKorean president calls for NKorean Olympic participation

    SKorean president calls for NKorean Olympic participation

    South Korea gained a berth in the women's ice hockey event alongside seven other teams, but North Korea did not make it. The games are scheduled to be held in February, 2018 in PyeongChang.

    Technology CEOs urged to join Trump initiative

    Kushner cited some examples of the current technology infrastructure, noting the use of floppy discs in Pentagon "legacy systems". The central goal of the meeting was to help use technology to cut costs and further modernize the United States government.
    Key Indian equity indices trade flat during early session

    Key Indian equity indices trade flat during early session

    The 30-share pack, which opened at 31,352 against the previous close of 31,290, witnessed a 255-point swing in intraday trade. On a weekly basis, the Sensex gained 81.81 points, or 0.26%, while the broader Nifty shed 13.10 points, or 0.13%.
  • Man charged with murder over Ace Hall shooting

    Man charged with murder over Ace Hall shooting

    Starling said there was "no evidence whatsoever to suggest that this fellow died as a result of the brawl at Seagulls last week". The 31-year-old was immediately treated by doctors, but died soon after.
    Warriors' Game 5 win wraps up highly-watched NBA Finals

    Warriors' Game 5 win wraps up highly-watched NBA Finals

    The series, the first that matched the same teams in three straight Finals, averaged 20.4 million viewers, Nielsen said Tuesday. This is the Warriors' fifth National Basketball Association title in franchise history and its second in three years.
    Spillover fire from Syria reaches northern Israel

    Spillover fire from Syria reaches northern Israel

    Israel carries out occasional airstrikes in Syria against what it says are deliveries of advanced weapons to Hizballah. Israel said 10 projectiles from inside Syria had hit the Golan, the border area between Syria and Israel.
  • Ready for some fireworks? Celtics looking to acquire Hayward and George

    Ready for some fireworks? Celtics looking to acquire Hayward and George

    IN has been focused on trying to complete a deal with Boston for George, league sources told The Vertical . And, according to The Vertical , the Pacers might not wait until Saturday to strike a deal for George.

    'Transformers' tops box office but is biggest in China

    " Transformers: The Last Knight " is expected to knock " Cars 3 " off the top of the US box office for the weekend ending Sunday. The key to saving our future lies buried in the secrets of the past, in the hidden history of Transformers on Earth.
    Texas mother faces charges after two toddlers die in hot vehicle

    Texas mother faces charges after two toddlers die in hot vehicle

    She admitted to police that she went back into the house, smoked marijuana and fell asleep for several hours , KTVT reports. A bond had not been set and it wasn't immediately clear whether she retained an attorney, NBC Dallas-Fort Worth reported .
  • Video of gaming Seattle officer discussing shooting removed

    Video of gaming Seattle officer discussing shooting removed

    Two officers, rather than one, responded to take Lyles' burglary report because of her prior history with police. Charles Lyles said his daughter liked to take her children to carnivals and do fun things with them.

    Kvitova puts a marker down for Wimbledon

    Photo Petra Kvitova during her win in the final of the Aegon Classic in Birmingham , England, on Sunday. So it's going to be a good battle for me", WTA's official website quoted Barty as saying.
    Diego Costa 'will refuse move' to force Atletico transfer

    Diego Costa 'will refuse move' to force Atletico transfer

    Main striker Chelsea Diego Costa before the closure of the summer transfer window may leave the club. That means they can't register any new players until January, leaving Costa in limbo until then.

Comments