'This will allow millions more customers to access Alexa, meaning they can get answers to questions, use Alexa skills, manage their smart home, or even find things to watch and control playback, just by asking'.
Now, imagine sharing your name with two of the world's most popular voice-activated Assistants, Amazon's Alexa and Apple's Siri.
Since its inclusion on Amazon's Echo speakers, Alexa has grown into a formidable voice assistant.
The software update enables Fire TV users to speak to Alexa via the smartphone app, or with a Voice Remote if they have one.
The new Fire TV Stick is available in the United Kingdom priced £39.99. The same software update also upgrades previous generation Fire TV and Fire TV Stick devices to the new, cinematic UI.
FOX 2 is now offering news updates from Amazon Alexa. After opening up pre-orders back in February, Amazon has announced that it's finally shipping out to customers beginning today. Their 4K Fire TV box does, though.
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At the time of announcement, being able to control your TV by voice was a novel thing in the United Kingdom, but even in that short time we've seen Sky Q introduce voice control, as well as the launch of Google Home on these shores.
Once you've done that, getting the latest local news stories is as simple as saying "Alexa, what's in the news?" or "Alexa, play my Flash Briefing".
Fire TV now features an overhauled Netflix-type user interface - called the Cinematic UI (pictured) - that is created to make finding movies and TV shows easier.
"This is a big day for Fire TV customers".
Amazon has launched its Fire TV Stick in the United Kingdom - the first territory outside the USA to benefit from the latest update to the media streaming device.
They can also check the news and weather, plan their commute, get sports scores, create shopping lists, play music, order a vehicle from Uber or takeaway from Just Eat.