"High-quality imaging and audio are essential elements of the TV viewing experience", said Brian Kwon, President, LG Home Entertainment Company. The company declined to identify the vendor of its OLED displays. That's right, Sony's first OLED TV won't have speakers.
According to Panasonic, the new flat-screen OLED display is capable of around double the peak brightness of a typical OLED and is able to produce nearly the full DCI color space. HDR allows video content to have more steps between the blackest black and the whitest white, which means you can capture high-contrast scenes, such as sunsets, starfields, street lamps, and more, all with much greater realism. At the moment, there is no word on pricing or availability. We haven't seen Sony's new Bravia firsthand yet, but hopefully picture quality will be top notch. There are not speakers visible anywhere on the device. So you'll want a TV that can upscale the content to take advantage of the display.
The TV, which was just announced today at CES 2017, will offer four types of HDR (HDR10, Dolby Vision, Hybrid Log Gamma and a new technology called Advanced HDR from Technicolor) and will ship with a Dolby Atmos soundbar. But it'll set itself apart with the way it produces sound, as well as with Sony's traditionally excellent inbuilt image processing.
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They all incorporate Sony's proprietary technologies including the newly-developed 4K HDR processor X1 to deliver industry-leading picture quality.
The almost edge-to-edge picture doesn't leave room for speakers, so Sony used a little innovative tech it calls Acoustic Surface to emanate sound from behind the screen. As with last year's equivalent models, the X930Es (available in 55-inch and 65-inch versions) use edge LED lighting while the 75-inch X940E uses a direct LED array (this latter setup being a welcome feature that's looking set to become increasingly hard to find in 2017). The new Bravia also runs Google's Android TV platform, which makes this perhaps the most versatile smart TV in terms of apps and games that you can download. Panasonic Corp. also unveiled an OLED TV at this year's CES.
TCL also launched the 2017 S-series, with regular HDR but no Dolby Vision, ranging from 43 to 65 inches.